James Arnold-Baker is a former CEO of BBC Worldwide and Oxford University Press. He was the founding Chairman of the UK’s leading medical Internet website,, and is Chairman of children’s fiction publisher, Hothouse Fiction.

James, along with Lester Holcombe, is the founder of Mr. Crabtree Ltd,  and as our Chairman brings a wealth of experience at the highest levels in TV, Licensing, International Sales, Rights and publishing.

A close personal friend of Bernard Venables and his family, James continues to see Eileen regularly and it was this bond, his love of Mr. Crabtree and the vision he shared that has brought this angling legend back to life for all of the original fans and the new generation of fishing boys and girls.

James is a lifelong trout fisherman.